Creating a Snooze-letter
After a large scale email template redesign our welcome series needed a refresh. My focus was to create a cohesive batch of emails using our recently updated brand identity and templates.
So fresh!
We landed on a series of 4 emails, that all targeted a specific audience including first time purchasers and new email list sign ups.
I brought in a lot of our newer brand photography to make sure the new emails felt on brand and more welcoming than our previous welcome series which was copy heavy.
Contributors
Courtney Stewart, Creative Director
Molly Riggs, Art Director
Emilee Schumer, Director of Editorial and Content
Breanne DeMore, DTC Copy Manager
Tessa Tapscot, Senior Copy Writer
Sydney Greaves
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