A mattress refresh
In 2024, I worked heavily on our Tuft and Needle mattress refresh project. I’m the most proud of how my digital growth assets turned out.
Details
I started my work on this project with establishing how I wanted the new typeface we’d been playing with since our previous holiday campaign to evolve our brand with this new launch. I decided to go with a bold, left-justified typesetting to bring Tiempos into the modern age.
Details
A detail I love is I included a slight pattern in some of the solid backgrounds that ties back to the stitching of our new mattresses.
Contributors
Courtney Stewart, Creative Director
Molly Riggs, Art Director
Frances Avery, Designer
Breanne DeMore, Manager of Copy
Chanahra, Senior Copy Writer
Kyle Niemier, Senior Photographer
Sydney Greaves
Menu
Social
It would be rad to hear from you!
Reach out about a project, collaboration or just to say hello!