The gift of a good nights sleep
For our 2022 holiday season we had a new website and we could finally make a comprehensive gift guide landing page. I lead the design of the first unique landing page we ever created for the TN website.
Planning
I started my work on this project by researching other brands’ gift guides or holiday landing pages. I focused on the overarching types of categories they used and created a general guide to use in wire-framing.
Final Product
The gift guide highlighted 7 different categories, including gifts under $100 and 6 product groupings dedicated to user personas. I focused on creating a functional page with visual interest as you scroll.
Contributors
Courtney Stewart, Creative Director
Molly Riggs, Art Director
Emilee Schumer, Director of Editorial and Content
Sara Arnold, Content Manager Brand Manager
Erine Cline, Senior Copy Writer
Mackenzie Blue, Copy Writer
Sydney Greaves
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