New site,
new brand

A site migration to Shopify leads to updating our About Us page. Our goal was to tell a stronger brand story and improve shopability.

Overview

I started my work on this project by reviewing the previous page and ensuring alignment with our partners on the goal of this update. We decided to create a more dynamic, shoppable page that highlighted our new branding.

Our updated design system helped make the page feel fresh.

We added more images and broke up the copy to make the page much more dynamic.

I did end up increasing the length of the page overall, but it was to improve shop-ability and SEO.

Contributors

Courtney Stewart, Creative Director

Molly Riggs, Art Director

Emilee Schumer, Director of Editorial and Content

Breanne DeMore, DTC Copy Manager

Sydney Greaves

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