PRODUCT LAUNCH CASE STUDY
T&N + Snooz White Noise Machine collaboration
For this project, I joined the team in the final stages to help bring the homepage and product description page to life.
ECOMMERCE
I created a homepage hero to celebrate the launch of the White Noise Machine (WNM) and campaign. We wanted to give it a strong presence on the website since it was our first exploration into technology.
Product Description Page
For this part, I had the exciting opportunity to design a PDP that not only marketed the multiple functions of the White Noise Machine to appeal to various types of customers but also introduced new features that enhanced the user experience. These included video support for the carousel and a new video module, which brings the product to life in a dynamic and engaging way.
This was also the first time the creative team was responsible for this type of project, so it required a lot of learning and troubleshooting. I worked directly with the UX and Engineering teams to learn the standards for creating site assets. For the overall design, I collaborated with the Senior Art Director to decide how we wanted to slowly improve the design of the website moving forward. We implemented images with benefit callouts in the carousel for the first time with this page.
When we moved to Shopify in 2022, I updated this PDP as well using the new CMS system seen to the right.
End Results
The White Noise Machine PDP was our most trafficked page after launch. Later, we implemented the video aspect of the pages on multiple products and on our sister brands’ sites before we moved to Shopify in 2022.
This project taught me so much, and many good process changes came out of it. For example, it helped give cause to lengthen the production timeline for these types of product launches. I also created more accurate documentation for myself and others on the team to learn how to do the PDP’s moving forward.
Contributors
Senior Art Director
Courtney Stewart
CopyWriter
Lauren Baer