Dreaming of a new brand

I was presented with the unique challenge of creating the look and feel for our new Beauty Sleep brand and two new mattress lines. This work contributed to $2.3M in mattresses shipped at launch.

Planning

I started my work on this project with two comprehensive video and photoshoot briefs. I also gained first hand on set experience with this project.

Wow!

PDP Assets

I created our PDP (Product Detail Page) carousel and enhanced content assets for all 11 mattresses across two lines.

Contributors

Courtney Stewart, Creative Director

Molly Riggs, Art Director

Chanahra Fletcher, Senior Copywriter

Breanne DeMore, Copy Lead

Kyle Niemier, Senior Photographer

Sydney Greaves

Social

It would be rad to hear from you!

Reach out about a project, collaboration or just to say hello!